After graduating from college, Joe Higgins began his career with the second largest company in the world, General Electric Corporation. He started in a special program that GE named the Market Management Training Program. He spent seven years in a multitude of high-profile jobs working in many of General Electric’s diverse Divisions. 

Joe held positions in Merchandising, Marketing, he spent time on the Audit Staff and was a very successful Account Manager. After GE promoted Joe to their Appliance Division, Joe managed the Goodyear Account. It was GE’s largest customer in the country. In the two years he managed the team that called on Goodyear, Joe turned them into a retail power in the appliance business.

Pacific Coast Builders Conference

Moscone Center – San Francisco

Nationwide Marketing Group Convention

Las Vegas

Brandsource National Convention

World Marriott – Orlando

Rotary Club


Below are just a few of Joe’s recent speaking engagements:

In July of 1977, Joe was recruited by GE’s largest competitor, the Whirlpool Corporation. In 1979, he was promoted to Sales Manager in Southern California and quickly progressed through several roles until he was promoted to the Western Region Director of Sales in 1986. Joe was responsible for sales in all states west of Chicago in this job.

By 2000 Joe was promoted to National Director of Sales and was responsible for the business done at retail stores, with home builders and key accounts all across America. He was responsible for National Builders like DR Horton, Retail Accounts like Home Depot and Lowes, and Independent Retailers.

In 2006 when Whirlpool acquired Maytag, Joe spent much of his time involved in the integration of the Whirlpool Corporation’s culture and business practices into the staff that was brought over from Maytag. At the time, this was one of the most significant corporate acquisitions in United States history. Joe managed the hiring and firing of all the incoming and outgoing staff, setting up the new organization, and managing the sales team. At this time, Joe took responsibility for Whirlpool’s large national accounts, including Sears, Lowes, Home Depot, and Best Buy.

During his years at Whirlpool, Joe spent a great deal of his time on initiatives like Leadership, Culture, Customer Service, and Healthy Teams. He also made economic projections for his teams that became known as Higgonomics.

The knowledge and insight he brings to all these subjects come from his years of running a National Sales Team that is known in the industry as one of the finest in the world. Joe retired in 2012 from Whirlpool Corporation with 35 years of experience. Today he is a highly regarded Public Speaker, an experienced Business Consultant, and a former executive who can bring out the best in your team and your company. 

Kiwanis Club


Pomona Valley Investment Club


Monessan Corporation


Whirlpool Corporation

California Region Sales Meeting

Whirlpool Corporation

President’s Meeting – Chicago

AVB Southern California Convention

San Diego

BrandSource President’s Meeting

Las Vegas

Claremont Rotary Club


Wells Fargo

Famous Tate

Builder’s Source

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