In July of 1977, Joe was recruited by GE’s largest competitor, the Whirlpool Corporation. In 1979, he was promoted to Sales Manager in Southern California and quickly progressed through several roles until he was promoted to the Western Region Director of Sales in 1986. Joe was responsible for sales in all states west of Chicago in this job.
By 2000 Joe was promoted to National Director of Sales and was responsible for the business done at retail stores, with home builders and key accounts all across America. He was responsible for National Builders like DR Horton, Retail Accounts like Home Depot and Lowes, and Independent Retailers.
In 2006 when Whirlpool acquired Maytag, Joe spent much of his time involved in the integration of the Whirlpool Corporation’s culture and business practices into the staff that was brought over from Maytag. At the time, this was one of the most significant corporate acquisitions in United States history. Joe managed the hiring and firing of all the incoming and outgoing staff, setting up the new organization, and managing the sales team. At this time, Joe took responsibility for Whirlpool’s large national accounts, including Sears, Lowes, Home Depot, and Best Buy.
During his 35-year tenure at Whirlpool Corporation Joe’s time was spent cultivating winning strategies with his team. Those strategies included effective leadership, creating a collaborative culture, and demonstrating how to provide impeccable customer experiences.
While building healthy, high-performing teams, Joe also performed economic forecasts for better economic decision making which became known as “Higgonomics”.
The in-depth knowledge and insight Joe brings to his keynote programs comes from his years of experience managing a National Sales Team that is known in the industry as one of the finest in the world. Joe retired from his corporate career in 2012.
And today, Joe Higgins, a former senior executive, is a highly regarded keynote speaker and business consultant with a powerful message to inspire your organization to embark on their own Quest 4 Quality, just as he did while with the Whirlpool Corporation.