Joe Higgins began his career with General Electric after graduating from college in what was then called the Market Management Training Program. He spent seven years in a variety of high profile jobs working in many of General Electric’s diverse Divisions. He held jobs in Merchandising, Marketing, he spent time on the Audit Staff and was a very successful Account Manager. After GE promoted Joe to their Appliance Division he became responsible for their largest customer in the country, the Goodyear Account. In the two years he managed the team that called on Goodyear, they out performed every other customer in the country.

Below are just a few of Joe’s recent speaking engagements:

Whirlpool’s Winner’s Circle

St. Petersburg, FL

Builder’s Source

Albuquerque, NM

Famous Tate

Tampa, FL

Mega USA National Convention

In July of 1977 he moved to GE’s largest competitor, The Whirlpool Corporation, and after a number of different jobs he was promoted to Field Sales Manager in Southern California and quickly progressed through a number of roles until he was promoted to the Western Region Director of Sales in 1987. In this position he was responsible for sales in all states west of Chicago.

By 2003 Joe was promoted to National Director of Sales and was responsible for all sales at a national level for retail, contract and key accounts. He was responsible for National Builders like Centex Homes, Key Accounts like Pacific Sales and Independent Retailers like AFO in Denver. In 2006 when Whirlpool acquired Maytag, Joe spent much of his time involved in the integration of the Maytag business and culture into the Whirlpool Corporation. At the time this was one of the largest corporate acquisitions in United States history. Joe managed the hiring and firing of all the incoming and outgoing staff, setting up the new organization and managing the sales team. At this time Joe took on responsibility for large national accounts including Sears, Lowes, Home Depot and Best Buy.

During his years at Whirlpool, Joe spent a great deal of his time on initiatives like Leadership, Culture, Customer Service and Healthy Teams. He also did economic projections for his teams that became known in the organization as Higgonomics. The knowledge and insight he brings to all these subjects comes from his years of running a National Sales Team that is known in the industry as one of the finest in the world. Joe retired in 2012 from Whirlpool Corporation with 35 years of experience. Today he is a highly regarded Public Speaker, an experienced Business Consultant and a former executive who can bring out the best in your team and your company.

Whirlpool’s Contract Distributors Meeting

Salt Lake City, UT

Don’s Appliance

Pittsburgh, PA

Idler’s Home

San Luis Obispo, CA

Pacific Coast Builders Conference

Moscone Center – San Francisco

Nationwide Marketing Group Convention

Las Vegas

Brandsource National Convention

World Marriott – Orlando

Rotary Club


Kiwanis Club


Pomona Valley Investment Club


Monessan Corporation


Whirlpool Corporation

California Region Sales Meeting

Whirlpool Corporation

President’s Meeting – Chicago

AVB Southern California Convention

San Diego

BrandSource President’s Meeting

Las Vegas

Claremont Rotary Club


Wells Fargo